2009

Crush It!: Why Now Is the Time to Cash In on Your Passion

by Gary Vaynerchuk

★★★★★

Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point. To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax. Quality is a tremendous filter. Cream always rises, my friends, no matter how many cups of coffee you pour.

Core Learnings
01

Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point.

02

To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax. Quality is a tremendous filter. Cream always rises, my friends, no matter how many cups of coffee you pour.

03

I knew from my experience with the baseball card business that people want to be told what’s good and valuable, and that they enjoy feeling like they’ve been turned on to something not everyone can appreciate.

04

I want to share with you the best business tweet of all time: “What can I do for you?” You’ll be amazed at the response you get. You’re in business to serve your community. Don’t ever forget it.

05

Know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.

Top Highlights
"Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point."
"To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax. Quality is a tremendous filter. Cream always rises, my friends, no matter how many cups of coffee you pour."
"I knew from my experience with the baseball card business that people want to be told what’s good and valuable, and that they enjoy feeling like they’ve been turned on to something not everyone can appreciate."
"I want to share with you the best business tweet of all time: “What can I do for you?” You’ll be amazed at the response you get. You’re in business to serve your community. Don’t ever forget it."
"Know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy."
"Everyone—EVERYONE—needs to start thinking of themselves as a brand. It is no longer an option; it is a necessity."
"It’s never a bad time to start a business unless you’re starting a mediocre business."
Action Items
  • →Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point.
  • →To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax. Quality is a tremendous filter. Cream always rises, my friends, no matter how many cups of coffee you pour.
  • →I want to share with you the best business tweet of all time: “What can I do for you?” You’ll be amazed at the response you get. You’re in business to serve your community. Don’t ever forget it.
  • →Know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.

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