Hooked: How to Build Habit-Forming Products
by Nir Eyal
Without variability we are like children in that once we figure out what will happen next, we become less excited by the experience. The same rules that apply to puppies also apply to products. To hold our attention, products must have an ongoing degree of novelty. The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
Without variability we are like children in that once we figure out what will happen next, we become less excited by the experience. The same rules that apply to puppies also apply to products. To hold our attention, products must have an ongoing degree of novelty.
The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection.
Our brains are adapted to seek rewards that make us feel accepted, attractive, important, and included.
“Take a human desire, preferably one that has been around for a really long time . Identify that desire and use modern technology to take out steps.”
"Without variability we are like children in that once we figure out what will happen next, we become less excited by the experience. The same rules that apply to puppies also apply to products. To hold our attention, products must have an ongoing degree of novelty."
"The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love."
"Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection."
"Our brains are adapted to seek rewards that make us feel accepted, attractive, important, and included."
"“Take a human desire, preferably one that has been around for a really long time . Identify that desire and use modern technology to take out steps.”"
"Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior."
"A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user’s mind over alternative solutions)."
- →“Take a human desire, preferably one that has been around for a really long time . Identify that desire and use modern technology to take out steps.”
- →Cognitive psychologists define habits as “automatic behaviors triggered by situational cues”: things we do with little or no conscious thought.
- →The stored value users put into the product increases the likelihood they will use it again in the future and comes in a variety of forms.
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