How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses
by Jules Pieri
“The first step is to define the problem you’re trying to solve very clearly. The Harvard Business School professor Clayton Christensen calls this ‘the job to be done.’ This clarity then narrows down the field of possible solutions and brainstorming activities. If you just start brainstorming, you lack context for deciding which concepts are best. If you can clearly articulate the problem, often the solutions seem to magically appear and become obvious. But getting to that point of clarity is the real challenge.” But U.S.-made goods run the full spectrum of being sharply priced to carrying a 10 to 50 percent premium for domestic manufacturing costs. And especially withnew products, it can take months or years for Makers to get their supply chain fully optimized and to achieve the volumes to compete with Asian manufacturers.
But U.S.-made goods run the full spectrum of being sharply priced to carrying a 10 to 50 percent premium for domestic manufacturing costs. And especially withnew products, it can take months or years for Makers to get their supply chain fully optimized and to achieve the volumes to compete with Asian manufacturers.
In almost every category large brands [are] losing market share to small brands because 1) consumers are demanding products that meet their unique needs, 2) marketing costs [are] switching from fixed to variable, 3) direct distribution [is] becoming more important. Net = higher demand and lower barriers.
Their buying processes became unwieldy and conservative. The risks of taking on an unknown supplier—no matter how promising the product—were increasingly considered higher than the likely benefits. Still today, that dysfunction in retail threatens to squash product innovation nearly at birth.
Smart market research tends to divide into two categories. First, there is up-front research to assess the size of a target market. Second, there is research to determine customer responses to your concepts, prototypes, brand position, or packaging.
“Someone who builds a great network is someone who has done a great deal of kindness for other people. They don’t do it to build up debts, but people owe them and will happily repay a kindness.”
"“The first step is to define the problem you’re trying to solve very clearly. The Harvard Business School professor Clayton Christensen calls this ‘the job to be done.’ This clarity then narrows down the field of possible solutions and brainstorming activities. If you just start brainstorming, you lack context for deciding which concepts are best. If you can clearly articulate the problem, often the solutions seem to magically appear and become obvious. But getting to that point of clarity is the real challenge.”"
"But U.S.-made goods run the full spectrum of being sharply priced to carrying a 10 to 50 percent premium for domestic manufacturing costs. And especially withnew products, it can take months or years for Makers to get their supply chain fully optimized and to achieve the volumes to compete with Asian manufacturers."
"In almost every category large brands [are] losing market share to small brands because 1) consumers are demanding products that meet their unique needs, 2) marketing costs [are] switching from fixed to variable, 3) direct distribution [is] becoming more important. Net = higher demand and lower barriers."
"Their buying processes became unwieldy and conservative. The risks of taking on an unknown supplier—no matter how promising the product—were increasingly considered higher than the likely benefits. Still today, that dysfunction in retail threatens to squash product innovation nearly at birth."
"Smart market research tends to divide into two categories. First, there is up-front research to assess the size of a target market. Second, there is research to determine customer responses to your concepts, prototypes, brand position, or packaging."
"“Someone who builds a great network is someone who has done a great deal of kindness for other people. They don’t do it to build up debts, but people owe them and will happily repay a kindness.”"
"Start with Google Trends (www.google.com/trends). It provides the latest data and trends for search terms, allowing users to examine the popularity of subjects and interests."
- →In almost every category large brands [are] losing market share to small brands because 1) consumers are demanding products that meet their unique needs, 2) marketing costs [are] switching from fixed to variable, 3) direct distribution [is] becoming more important. Net = higher demand and lower barriers.
- →“Someone who builds a great network is someone who has done a great deal of kindness for other people. They don’t do it to build up debts, but people owe them and will happily repay a kindness.”
- →Start with Google Trends (www.google.com/trends). It provides the latest data and trends for search terms, allowing users to examine the popularity of subjects and interests.
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