It's Not about the Coffee: Leadership Principles from a Life at Starbucks

by Howard Behar

"At Starbucks, the coffee has to be excellent, from the sourcing and growing to theroasting and brewing. The vision has to be inspiring and meaningful. Our finances haveto be in order. But without people, we have nothing. With people, we have somethingeven bigger than coffee."During his many years as a senior executive at Starbucks, Howard Behar helped establishthe Starbucks culture, which stresse