Jony Ive: The Genius Behind Apple's Greatest Products
by Leander Kahney
“In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.” “To do the best design you have to live and breathe the product. At the level that Jonathan was working, it becomes like a love affair. The process is exhilarating . and exhausting. But unless you’re willing to give everything to the work, the design will not be great.”
“In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.”
“To do the best design you have to live and breathe the product. At the level that Jonathan was working, it becomes like a love affair. The process is exhilarating . and exhausting. But unless you’re willing to give everything to the work, the design will not be great.”
“What Steve Jobs brought to the table was no compromise,” said Don Norman. “He focused on what the product was supposed to be and he didn’t listen to opposing arguments. To be sure, he listened before he made up his mind, but once he made up his mind, that was it.
“As industrial designers we no longer design objects,” Jony said. “We design the user’s perceptions of what those objects are, as well as the meaning that accrues from their physical existence, their function and the sense of possibility they offer.”
“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility.
"“In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.”"
"“To do the best design you have to live and breathe the product. At the level that Jonathan was working, it becomes like a love affair. The process is exhilarating . and exhausting. But unless you’re willing to give everything to the work, the design will not be great.”"
"“What Steve Jobs brought to the table was no compromise,” said Don Norman. “He focused on what the product was supposed to be and he didn’t listen to opposing arguments. To be sure, he listened before he made up his mind, but once he made up his mind, that was it."
"“As industrial designers we no longer design objects,” Jony said. “We design the user’s perceptions of what those objects are, as well as the meaning that accrues from their physical existence, their function and the sense of possibility they offer.”"
"“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility."
"“I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product.”"
"“We wanted to get rid of anything other than what was absolutely essential, but you don’t see that effort."
- →“In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.”
- →“To do the best design you have to live and breathe the product. At the level that Jonathan was working, it becomes like a love affair. The process is exhilarating . and exhausting. But unless you’re willing to give everything to the work, the design will not be great.”
- →“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility.
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