KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
by Mark W. Schaefer
To be known, you don’t have to be a subject matter expert. But you must have the determination and patience to become one. A professional is simply an amateur who didn’t quit. Here’s a proven method to create consistently good content: Put it to the RITE test. RITE is my acronym that stands for Relevant, Interesting, Timely, and Entertaining.
To be known, you don’t have to be a subject matter expert. But you must have the determination and patience to become one. A professional is simply an amateur who didn’t quit.
Here’s a proven method to create consistently good content: Put it to the RITE test. RITE is my acronym that stands for Relevant, Interesting, Timely, and Entertaining.
To become known, your message must be accepted and amplified by people who choose to follow you. No amount of promotion, advertising, or SEO trickery will accomplish that. There’s no shortcut. To be known is a privilege to be earned. Your brand isn’t exactly about you. It’s about how others experience you.
If you start creating content, you’ll be better at it six months from now. It will come more easily, you’ll be more comfortable, and your skills will improve. But here’s a guarantee: You’ll never experience that euphoric feeling of progress and growing confidence if you never start.
Here’s a proven method to create consistently good content: Put it to the RITE test. RITE is my acronym that stands for Relevant, Interesting, Timely, and Entertaining. If you create content that hits at least three out of these four angles, you’ll be spinning gold, my friend.
"To be known, you don’t have to be a subject matter expert. But you must have the determination and patience to become one. A professional is simply an amateur who didn’t quit."
"Here’s a proven method to create consistently good content: Put it to the RITE test. RITE is my acronym that stands for Relevant, Interesting, Timely, and Entertaining."
"To become known, your message must be accepted and amplified by people who choose to follow you. No amount of promotion, advertising, or SEO trickery will accomplish that. There’s no shortcut. To be known is a privilege to be earned. Your brand isn’t exactly about you. It’s about how others experience you."
"If you start creating content, you’ll be better at it six months from now. It will come more easily, you’ll be more comfortable, and your skills will improve. But here’s a guarantee: You’ll never experience that euphoric feeling of progress and growing confidence if you never start."
"Here’s a proven method to create consistently good content: Put it to the RITE test. RITE is my acronym that stands for Relevant, Interesting, Timely, and Entertaining. If you create content that hits at least three out of these four angles, you’ll be spinning gold, my friend."
"“The most successful people are obsessed with solving an important problem, something that matters to them. They remind me of a dog chasing a tennis ball.” To increase your chances of success, Houston said, you must “find your tennis ball – the thing that pulls you.”"
"In the quest to become known, finding your sustainable interest simply isn’t enough if you can’t present it in a channel that captures the attention of an audience big enough to make a difference. To succeed, you must have the perfect intersection of place and space."
- →To become known, your message must be accepted and amplified by people who choose to follow you. No amount of promotion, advertising, or SEO trickery will accomplish that. There’s no shortcut. To be known is a privilege to be earned. Your brand isn’t exactly about you. It’s about how others experience you.
- →If you start creating content, you’ll be better at it six months from now. It will come more easily, you’ll be more comfortable, and your skills will improve. But here’s a guarantee: You’ll never experience that euphoric feeling of progress and growing confidence if you never start.
- →“The most successful people are obsessed with solving an important problem, something that matters to them. They remind me of a dog chasing a tennis ball.” To increase your chances of success, Houston said, you must “find your tennis ball – the thing that pulls you.”
- →Spend at least three hours per week creating your preferred type of content. Devote about an hour per week to igniting your content through promotion and distribution. Use at least one hour each week to engage with your audience and influencers.
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