1991

Lateral Thinking

by Edward de Bono

Innovation is about doing something differently, rather than creating something from nothing (invention) or doing the same thing better (improvement). MOMENTUM ISN’T JUST A powerful ingredient of success. It’s also a powerful predictor of success.

Core Learnings
01

Innovation is about doing something differently, rather than creating something from nothing (invention) or doing the same thing better (improvement).

02

MOMENTUM ISN’T JUST A powerful ingredient of success. It’s also a powerful predictor of success.

03

Sometimes the questions are complicated and the answers are simple.

04

The secret sounds a bit crazy. Says Teller, “It’s often easier to make something 10 times better than it is to make it 10 percent better.”

05

No matter the medium or method, giving is the timeless smartcut for harnessing superconnectors and creating serendipity.

Top Highlights
"Innovation is about doing something differently, rather than creating something from nothing (invention) or doing the same thing better (improvement)."
"MOMENTUM ISN’T JUST A powerful ingredient of success. It’s also a powerful predictor of success."
"Sometimes the questions are complicated and the answers are simple."
"The secret sounds a bit crazy. Says Teller, “It’s often easier to make something 10 times better than it is to make it 10 percent better.”"
"No matter the medium or method, giving is the timeless smartcut for harnessing superconnectors and creating serendipity."
"The best way to be in the water when the wave comes is to budget time for swimming."
"Luck is often talked about as “being in the right place at the right time.” But like a surfer, some people—and companies—are adept at placing themselves at the right place at the right time. They seek out opportunity rather than wait for it."
Action Items
  • →Academic research actually shows that we’re less likely to perform at our peak potential when we’re reaching for low-hanging fruit. That’s in part because there’s more competition at the bottom of the tree than at the top. And competition in large numbers doesn’t just decrease general odds of winning. It creates underperformance.
  • →“The number one problem with networking is people are out for themselves,” says Scott Gerber, founder of the Young Entrepreneur Council, who coined the term superconnector. “Superconnecting is about learning what people need, then talking about ‘how do we create something of value.’”
  • →In the same way that driving on pavement makes a road trip faster, and layers of code let you work on a computer faster, hackers like DHH find and build layers of abstraction in business and life that allow them to multiply their effort. I call these layers platforms.
  • →“Being a giver doesn’t require extraordinary acts of sacrifice,” Grant writes in Give and Take. “It just involves a focus on acting in the interests of others, such as by giving help, providing mentoring, sharing credit, or making connections for others.”

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