★ Hero Book 2020

New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

by Sandra Shpilberg

★★★★★

Being a beginner can be your special advantage, instead of a drawback. A beginner understands that temporary failure is part of enduring success. A beginner is free of expectations. Experts suffer from so much pressure to live up to expectations from themselves and others. But beginners—we are free! We are free to create and fail, and try again, and have a detour, and then succeed. Respond to the inner critic with a reminder that you are learning, the way you would shut down a bully. Even if you are experienced in your industry, consider looking at what you are doing through fresh eyes to see a different perspective. Don’t delay. Don’t wait to acquire any type of additional skill or insight. Begin now.   3. As you evaluate candidates for roles at your startup, seek a willingness to grow and a passion for your mission. The people you hire should demonstrate the ability to grow, learn from failure, and have a tendency to value work and perseverance more than innate talent. Take the DiSC® assessment to understand your behavior tendencies, and use it as a guide to hire people to balance your behavior. Evaluate candidates’ energy, looking for centered energy, neither spilling nor withholding. Keep your team small to maximize efficiency and sustainability.

Core Learnings
01

Note that inspiration is not a prerequisite for creation, but time is. You need not be inspired at the moment of creation. Instead, you need to allocate time to create, and once you begin, the magic happens. You can’t predict what will emerge, and thus all you can do is carve out the time to create.

02

CEOs and/or founders to say that product is everything. If so, you would be wrong. The fact is, you can’t win with product unless you are supported by good people, a clear customer focus, and a path to profit, revenue, and growth.” It’s no accident that Cleveland mentions people first.

03

If you really knew me, you would know . . . I have two younger brothers I really adore, and this is important because since the age of three, I’ve been telling boys what to do.

04

I’ve come to believe that learning is the essential unit of progress for startups. —Eric Ries, The Lean Startup

05

Wisdom rests in being aware of what attracts and repels you in the present moment.

Top Highlights
"Being a beginner can be your special advantage, instead of a drawback. A beginner understands that temporary failure is part of enduring success. A beginner is free of expectations. Experts suffer from so much pressure to live up to expectations from themselves and others. But beginners—we are free! We are free to create and fail, and try again, and have a detour, and then succeed. Respond to the inner critic with a reminder that you are learning, the way you would shut down a bully. Even if you are experienced in your industry, consider looking at what you are doing through fresh eyes to see a different perspective. Don’t delay. Don’t wait to acquire any type of additional skill or insight. Begin now.   3."
"As you evaluate candidates for roles at your startup, seek a willingness to grow and a passion for your mission. The people you hire should demonstrate the ability to grow, learn from failure, and have a tendency to value work and perseverance more than innate talent. Take the DiSC® assessment to understand your behavior tendencies, and use it as a guide to hire people to balance your behavior. Evaluate candidates’ energy, looking for centered energy, neither spilling nor withholding. Keep your team small to maximize efficiency and sustainability."
"Note that inspiration is not a prerequisite for creation, but time is. You need not be inspired at the moment of creation. Instead, you need to allocate time to create, and once you begin, the magic happens. You can’t predict what will emerge, and thus all you can do is carve out the time to create."
"CEOs and/or founders to say that product is everything. If so, you would be wrong. The fact is, you can’t win with product unless you are supported by good people, a clear customer focus, and a path to profit, revenue, and growth.” It’s no accident that Cleveland mentions people first."
"If you really knew me, you would know . . . I have two younger brothers I really adore, and this is important because since the age of three, I’ve been telling boys what to do."
"I’ve come to believe that learning is the essential unit of progress for startups. —Eric Ries, The Lean Startup"
"Wisdom rests in being aware of what attracts and repels you in the present moment."
Action Items
  • →Note that inspiration is not a prerequisite for creation, but time is. You need not be inspired at the moment of creation. Instead, you need to allocate time to create, and once you begin, the magic happens. You can’t predict what will emerge, and thus all you can do is carve out the time to create.
  • →If you really knew me, you would know . . . I have two younger brothers I really adore, and this is important because since the age of three, I’ve been telling boys what to do.

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