2017

Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth

by Danny Iny

★★★★★

The key is to get it right on a small scale before taking it to the masses; start with a simple course delivered to a small number of people. Pay attention to what is and isn’t working, and evolve your curriculum and delivery plans to make it better the next time around. Test again, learn again, and deploy again, in a cycle of improvement that repeats as often as it takes to get it right. Bill Gates has famously said that “automation applied to an inefficient operation will magnify the inefficiency”.

Core Learnings
01

The key is to get it right on a small scale before taking it to the masses; start with a simple course delivered to a small number of people. Pay attention to what is and isn’t working, and evolve your curriculum and delivery plans to make it better the next time around. Test again, learn again, and deploy again, in a cycle of improvement that repeats as often as it takes to get it right.

02

Bill Gates has famously said that “automation applied to an inefficient operation will magnify the inefficiency”.

03

Rather, start by reaching out (through whatever channel is most comfortable for you, whether that means email, Facebook, text message, phone, or something else), and sharing that you’re starting to work on a new project, and you’d love to run it by them and get their perspective, so could they make the time for a quick phone call sometime in the next couple of weeks.

04

To identify the topic for your pilot course, begin with the experiences you’ve had engaging with ideas and helping people. Look especially for the people you’ve helped in a way they truly appreciated. Identify broad, high-level topics. Then filter them through your expertise and access to a population who would value that topic.

05

Committing to the Zone of Proximal Development, Selecting a topic that is of interest to your students, Narrowing it down to the minimum viable outcome that you can deliver that would be meaningful for them, Creating a one-page pilot plan outlining what you’ll teach, and Enrolling eager students through direct conversations.

Top Highlights
"The key is to get it right on a small scale before taking it to the masses; start with a simple course delivered to a small number of people. Pay attention to what is and isn’t working, and evolve your curriculum and delivery plans to make it better the next time around. Test again, learn again, and deploy again, in a cycle of improvement that repeats as often as it takes to get it right."
"Bill Gates has famously said that “automation applied to an inefficient operation will magnify the inefficiency”."
"Rather, start by reaching out (through whatever channel is most comfortable for you, whether that means email, Facebook, text message, phone, or something else), and sharing that you’re starting to work on a new project, and you’d love to run it by them and get their perspective, so could they make the time for a quick phone call sometime in the next couple of weeks."
"To identify the topic for your pilot course, begin with the experiences you’ve had engaging with ideas and helping people. Look especially for the people you’ve helped in a way they truly appreciated. Identify broad, high-level topics. Then filter them through your expertise and access to a population who would value that topic."
"Committing to the Zone of Proximal Development, Selecting a topic that is of interest to your students, Narrowing it down to the minimum viable outcome that you can deliver that would be meaningful for them, Creating a one-page pilot plan outlining what you’ll teach, and Enrolling eager students through direct conversations."
"The single most important ingredient to your success as a course builder (or anything else in life, really) – more than any other skill or ability – will be a good teacher, and the willingness to dwell in the state of mild discomfort that characterizes your Zone of Proximal Development, just beyond your comfort zone."
"There are lots of ways to make money by creating something that others will be happy to pay you for. But only in a few of those cases will you grow rich by genuinely improving the lives of your customers, by empowering them to know more, do better, and be more capable of facing the challenges in their own lives."
Action Items
  • →There are lots of ways to make money by creating something that others will be happy to pay you for. But only in a few of those cases will you grow rich by genuinely improving the lives of your customers, by empowering them to know more, do better, and be more capable of facing the challenges in their own lives.
  • →Very simply, as attractive as we might find the idea of arriving at the perfect answer through deep soul searching that requires no real-world risk or skinning of knees, the search for that deep meaning can only be successful when informed by real world interactions and experiences.
  • →“If you have an online course, you can lead the people, guide the people,” Frank says. He found that weekly one-hour calls were enough for him to identify his students’ pain points “so that they wake up and realize that they have to do something to improve and change their lives.”
  • →She sent a survey to everyone she knew in the ballroom dancing industry, including her clients and peers. By asking one simple question, she learned their biggest challenge in ballroom dance. That helped her figure out what topic to build her pilot course around.

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