The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

by Thomas T. Nagle

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!. Nagle and Holden offer a conceptual approach that helps readers learn