The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by Steve Stoute

"<B>The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. </B> <BR><BR> "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z <BR><BR> "It's amazing to see the direct impact that black music