This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear
by Bobby Hundreds
Fashion revolves around art, design, and trends, while clothing is rooted in sales, marketing, and necessity. The Hundreds, however, is powered by culture and community. We like to say, “People over Product.” It’s like your favorite music artist: you download the album, go to the show, and take home the tour merch to identify yourself with the musician’s art and attitude. With us, you visit our shop, you fraternize with our followers, and you wear our logos to profess that you’re down with the lifestyle. It’s bigger and deeper than a gang. The Hundreds is backed by a global army. That’s why we’re “The Hundreds,” as in strength in numbers. can chalk up our success and longevity to the obvious: hard work, brand integrity, discipline. But these aren’t the secrets to the success of our brand. We aren’t consummate businessmen or trained designers. Ben and I literally made it up as we went along. Today, we still have no idea what we’re doing, plugging different numbers into the combination lock until we get it open. Yet our brand is more profitable and notable than ever.
Our mantra is “People over Product” to remind us that without culture, The Hundreds is just a label. My blog always took precedence over the online shop. We’ll sell you a T-shirt, but not before we tell you about the artist behind it and his or her message.
I still carry this note I wrote in my journal during my last weeks in San Diego: “The more I know, the more I realize I don’t know anything at all.” I had no idea.
But you have to first home in on who you are. Once you’ve carved out your little corner, the next move is stepping out and inviting other people in.
The Hundreds was never just about clothing. In the pure spirit of streetwear, The Hundreds was always about community.
To this day, that’s my primary rule when it comes to designing T-shirts: have something to say.
"Fashion revolves around art, design, and trends, while clothing is rooted in sales, marketing, and necessity. The Hundreds, however, is powered by culture and community. We like to say, “People over Product.” It’s like your favorite music artist: you download the album, go to the show, and take home the tour merch to identify yourself with the musician’s art and attitude. With us, you visit our shop, you fraternize with our followers, and you wear our logos to profess that you’re down with the lifestyle. It’s bigger and deeper than a gang. The Hundreds is backed by a global army. That’s why we’re “The Hundreds,” as in strength in numbers."
"can chalk up our success and longevity to the obvious: hard work, brand integrity, discipline. But these aren’t the secrets to the success of our brand. We aren’t consummate businessmen or trained designers. Ben and I literally made it up as we went along. Today, we still have no idea what we’re doing, plugging different numbers into the combination lock until we get it open. Yet our brand is more profitable and notable than ever."
"Our mantra is “People over Product” to remind us that without culture, The Hundreds is just a label. My blog always took precedence over the online shop. We’ll sell you a T-shirt, but not before we tell you about the artist behind it and his or her message."
"I still carry this note I wrote in my journal during my last weeks in San Diego: “The more I know, the more I realize I don’t know anything at all.” I had no idea."
"But you have to first home in on who you are. Once you’ve carved out your little corner, the next move is stepping out and inviting other people in."
"The Hundreds was never just about clothing. In the pure spirit of streetwear, The Hundreds was always about community."
"To this day, that’s my primary rule when it comes to designing T-shirts: have something to say."
- →Our mantra is “People over Product” to remind us that without culture, The Hundreds is just a label. My blog always took precedence over the online shop. We’ll sell you a T-shirt, but not before we tell you about the artist behind it and his or her message.
- →The Hundreds was never just about clothing. In the pure spirit of streetwear, The Hundreds was always about community.
Looking for something similar?
Describe your situation. The search finds the right book from the entire library.