Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
von Ryan Levesque
I realized that it was much easier to find a market and figure out what to sell them than to have a product and have to create a market for it. If you include a free gift for taking the survey, your data will be biased toward people who just want that free thing. Your data are not going to be representative of whether or not they are a hyper-responsive prospect, and that’s what we’re looking for here.
I realized that it was much easier to find a market and figure out what to sell them than to have a product and have to create a market for it.
If you include a free gift for taking the survey, your data will be biased toward people who just want that free thing. Your data are not going to be representative of whether or not they are a hyper-responsive prospect, and that’s what we’re looking for here.
You’ll often see demographic patterns and trends that emerge, but segmenting around a core issue—and customizing your messaging based on that—is generally more effective than picking a demographic variable.
solutions on the market that do elements of what I just described, as well as the software my
The only incentive you want to offer is the promise of a solution to their problem.
"I realized that it was much easier to find a market and figure out what to sell them than to have a product and have to create a market for it."
"If you include a free gift for taking the survey, your data will be biased toward people who just want that free thing. Your data are not going to be representative of whether or not they are a hyper-responsive prospect, and that’s what we’re looking for here."
"And to put that another way, even if you are able to convert 10% of website visitors in to customers, what that means is at best, 90% of all the time, effort, energy, and money you invest in generating that traffic is essentially a waste—unless you follow-up with those individuals. The real secret to taking your business to the next level is knowing how to convert a portion of the 90% of non-buyers into paying customers. And because this is an area I see so many businesses fall short, we’ll be spending a significant amount of time in this chapter focused what emails to send to website visitors who do not purchase from you on that same visit sale."
"You’ll often see demographic patterns and trends that emerge, but segmenting around a core issue—and customizing your messaging based on that—is generally more effective than picking a demographic variable."
"solutions on the market that do elements of what I just described, as well as the software my"
"The only incentive you want to offer is the promise of a solution to their problem."
- →I realized that it was much easier to find a market and figure out what to sell them than to have a product and have to create a market for it.
- →solutions on the market that do elements of what I just described, as well as the software my
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