2009
Drive: The Surprising Truth About What Motivates Us
von Daniel H. Pink
From Daniel H. Pink, the author of the groundbreaking bestseller A Whole New Mind, comes his next big idea book: a paradigm-changing examination of what truly motivates us and how to harness that knowledge to find greater satisfaction in our lives and our work.We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money—the carrot-and-th
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