★ Hero Book 2015

Leading: Learning from Life and My Years at Manchester United

von Alex Ferguson

★★★★★

I slowly came to understand that my job was different. It was to set very high standards. It was to help everyone else believe they could do things that they didn’t think they were capable of. It was to chart a course that had not been pursued before. It was to make everyone understand that the impossible was possible. That’s the difference between leadership and management. If you are leading people, it helps to have a sense of who they are–the circumstances in which they were raised, the actions that will draw out the best in them, and the remarks that will cause them to be spooked. The only way to figure this out is by two underrated activities: listening and watching.

Core Learnings
01

I slowly came to understand that my job was different. It was to set very high standards. It was to help everyone else believe they could do things that they didn’t think they were capable of. It was to chart a course that had not been pursued before. It was to make everyone understand that the impossible was possible. That’s the difference between leadership and management.

02

If you are leading people, it helps to have a sense of who they are–the circumstances in which they were raised, the actions that will draw out the best in them, and the remarks that will cause them to be spooked. The only way to figure this out is by two underrated activities: listening and watching.

03

It sounds simple to say you should believe what your eyes tell you, but it is very hard to do. It is astonishing how many biases and preconceived notions we carry around, and these influence what we see, or, more precisely, what we think we see.

04

If I were running a company, I would always want to listen to the thoughts of its most talented youngsters, because they are the people most in touch with the realities of today and the prospects for tomorrow.

05

Watching is the other underrated activity, and again, it costs nothing. For me there are two forms of observation: the first is on the detail and the second is on the big picture.

Top Highlights
"I slowly came to understand that my job was different. It was to set very high standards. It was to help everyone else believe they could do things that they didn’t think they were capable of. It was to chart a course that had not been pursued before. It was to make everyone understand that the impossible was possible. That’s the difference between leadership and management."
"If you are leading people, it helps to have a sense of who they are–the circumstances in which they were raised, the actions that will draw out the best in them, and the remarks that will cause them to be spooked. The only way to figure this out is by two underrated activities: listening and watching."
"It sounds simple to say you should believe what your eyes tell you, but it is very hard to do. It is astonishing how many biases and preconceived notions we carry around, and these influence what we see, or, more precisely, what we think we see."
"If I were running a company, I would always want to listen to the thoughts of its most talented youngsters, because they are the people most in touch with the realities of today and the prospects for tomorrow."
"Watching is the other underrated activity, and again, it costs nothing. For me there are two forms of observation: the first is on the detail and the second is on the big picture."
"While you might be able to buy your way to short-term success, it does not work over the long term. That requires patience, and the construction of a complete organisation."
"I was certainly interested in what other people had to say, but I always wanted to watch with my own eyes without having my judgement swayed by the filters of others."
Action Items
  • →If you are leading people, it helps to have a sense of who they are–the circumstances in which they were raised, the actions that will draw out the best in them, and the remarks that will cause them to be spooked. The only way to figure this out is by two underrated activities: listening and watching.
  • →If I were running a company, I would always want to listen to the thoughts of its most talented youngsters, because they are the people most in touch with the realities of today and the prospects for tomorrow.
  • →I was certainly interested in what other people had to say, but I always wanted to watch with my own eyes without having my judgement swayed by the filters of others.
  • →Part of the pursuit of excellence involves eliminating as many surprises as possible because life is full of the unexpected.

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