One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

"Here’s what I recommend: When an ad set is working really well, duplicate it and create a new one. Create an additional ad at the original twenty-five dollar amount and find a new piece of creative or another interest level to help the ad reach more people. Changing these variables allows you to create new variations."

"King shares that to reach the majority of people in the population, it’s best to focus on feelings/compassion, which speaks to Harmonizers, who make up 30 percent of the North American population; logic, which speaks to Thinkers, who make up 25 percent; and humor, which speaks to Rebels, who make up 20 percent."

"There’s always a CPA (cost per acquisition) for a follower. If you’re building a fan base, even from an organic perspective there’s a cost to acquire a follower or subscriber. Anyone who tells you that getting fans organically means gaining followers for free is wrong."

"You have to test as many variations of a piece of content as you can against your core audiences and be willing to make modifications to those variations when messages are not well received."

"The velocity at which you get people to share your content dictates the success of your organic growth. This also means the more people sharing, the quicker you grow."

"The key to quickly scaling your following is an agile approach of producing, testing, and measuring how people respond to your content in real time."

"A video with stock footage that represented the audio or actual video from the interview performed better than a single image."