Predicting Personality: Using AI to Understand People and Win More Business

"Some of the world's leading psychologists and neuroscientists discovered that you could, indeed, use someone's observed behavioral tendencies to predict other traits of their personality. Many variables—like brain chemistry, upbringing, and life experiences—can shape someone's personality in a measurable, quantifiable way."

"This was the key insight: when you can accurately measure someone's personality traits, you can understand what they truly care about, and you can use that information to communicate with them more effectively, improve your relationship with them, and earn their trust. With that trust, you gain influence."

"Knowing someone's decision-making process can tell you a lot about what they want. Knowing someone's core motivations helps you understand why they want it. Knowing someone's communication style tells you how to personalize your message in a way that captures their attention and drives them to action."

"People want personality profiles because they are responding to a big problem that lurks beneath the surface of our hyper-connected world. As it has become easier to connect with people, it has become really, really hard to communicate with them."

"When we started applying these lessons to our own lives, accepting people as they are rather than projecting our own assumptions onto them, we witnessed the incredible power of personality models firsthand."

"This Golden Age of communication technology may be creating a Dark Age of communication, as we struggle to recreate the authenticity of face-to-face relationships with screens, bits, and wires."

"Big Five The Five Factor Model, more commonly known as the Big Five, is the most scientifically validated personality model and the one most commonly used for psychology studies."