Shoe Dog: A Memoir by the Creator of Nike
von Phil Knight
something passed between us, the same thing that passes between me and most of the athletes I work with. A transference, a camaraderie, a sort of connection. It’s brief, but it nearly always happens, and I know it’s part of what I was searching for when I went around the world in 1962. To study the self is to forget the self. Mi casa, su casa. Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking. Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.
Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.
Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it.
Let everyone else call your idea crazy . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.
I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.
Leaning back in my recliner each night, staring at the ceiling, I tried to settle myself. I told myself: Life is growth. You grow or you die.
"something passed between us, the same thing that passes between me and most of the athletes I work with. A transference, a camaraderie, a sort of connection. It’s brief, but it nearly always happens, and I know it’s part of what I was searching for when I went around the world in 1962. To study the self is to forget the self. Mi casa, su casa. Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking."
"Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart."
"death. So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop. That’s the precocious, prescient, urgent advice I managed to give myself, out of the blue, and somehow managed to take. Half a century later, I believe it’s the best advice—maybe the only advice—any of us should ever give."
"Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it."
"Let everyone else call your idea crazy . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop."
"I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now."
"Leaning back in my recliner each night, staring at the ceiling, I tried to settle myself. I told myself: Life is growth. You grow or you die."
- →Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it.
- →Don’t tell people how to do things, tell them what to do and let them surprise you with their results.
- →The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen.
- →Again and again I learned that lack of equity was a leading cause of failure.
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