The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
von Allan Dib
Hopeium is dangerous because it’s not based on the truth of what your prospect is really thinking. The faster you “detox” from hopeium, the sooner you’ll stop wasting your selling time chasing prospects who aren’t a true fit for your solution. Ask yourself, when does a prospect find out how good your product or service is? The answer of course is—when they buy. If they don’t buy, they’ll never know how good your products or services are. As Thomas Watson from IBM famously said: “Nothing happens until a sale is made.”
Hopeium is dangerous because it’s not based on the truth of what your prospect is really thinking. The faster you “detox” from hopeium, the sooner you’ll stop wasting your selling time chasing prospects who aren’t a true fit for your solution.
Ask yourself, when does a prospect find out how good your product or service is? The answer of course is—when they buy. If they don’t buy, they’ll never know how good your products or services are. As Thomas Watson from IBM famously said: “Nothing happens until a sale is made.”
To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.
Value: first you need to think, what is the most valuable thing you could do for your customer? What is the result that takes them from point A to point B which you can take them through while making a good profit? This really is the crux of your offer.
Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, but you can never get more time. So you need to ensure the stuff you spend your time on makes the biggest impact. This is called leverage and leverage is the best kept secret of the rich.
"Hopeium is dangerous because it’s not based on the truth of what your prospect is really thinking. The faster you “detox” from hopeium, the sooner you’ll stop wasting your selling time chasing prospects who aren’t a true fit for your solution."
"Ask yourself, when does a prospect find out how good your product or service is? The answer of course is—when they buy. If they don’t buy, they’ll never know how good your products or services are. As Thomas Watson from IBM famously said: “Nothing happens until a sale is made.”"
"To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche."
"Value: first you need to think, what is the most valuable thing you could do for your customer? What is the result that takes them from point A to point B which you can take them through while making a good profit? This really is the crux of your offer."
"Some supplemental questions that can help you craft your offer include: What is my target market really buying? For example, people don’t really buy insurance; they buy peace of mind. What’s the biggest benefit to lead with? What are the best emotionally charged words and phrases that will capture and hold the attention of this market? What objections do my prospects have and how will I solve them? What outrageous offer (including a guarantee) can I make? Is there an intriguing story I can tell? Who else is selling something similar to my product or service, and how? Who else has tried selling this target market something similar, and how has that effort failed?"
"However, innovation can go far beyond the actual product that’s sold. Innovation can be applied to how the product is priced, financed, packaged, supported, delivered, managed, marketed or a myriad of other elements related to any part of the customer experience. One area where businesses fail spectacularly is in creating a sense of theater. Your customers don’t just want to be serviced. They want to be entertained. Give them what they want by creating a sense of theater around your product."
"Here’s the other big reason you want to avoid selling directly from your ad: at any given time (on average) about 3% of your target market is highly motivated and ready to buy immediately. These are the prospects most mass marketing hopes to convert. However, there’s a further 7% who are very open to buying and another 30% who are interested but not right now. The next 30% are not interested and finally the last 30% wouldn’t take your product, even if it were free."
- →Hopeium is dangerous because it’s not based on the truth of what your prospect is really thinking. The faster you “detox” from hopeium, the sooner you’ll stop wasting your selling time chasing prospects who aren’t a true fit for your solution.
- →Ask yourself, when does a prospect find out how good your product or service is? The answer of course is—when they buy. If they don’t buy, they’ll never know how good your products or services are. As Thomas Watson from IBM famously said: “Nothing happens until a sale is made.”
- →To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.
- →Value: first you need to think, what is the most valuable thing you could do for your customer? What is the result that takes them from point A to point B which you can take them through while making a good profit? This really is the crux of your offer.
Ähnliche Bücher gesucht?
Beschreibe deine Situation. Die Suche findet das passende Buch aus der gesamten Bibliothek.