2012

The Rise of the Creative Class--Revisited

von Richard Florida

★★★★★

A new global economic order is taking shape, but it is still confined within the brittle carapace of the old, with all of the outmoded, wasteful, oil-dependent, sprawling, unsustainable ways of life that went along with it. Many say that we now live in an information economy or a knowledge economy. But what’s more fundamentally true is that for the first time, our economy is powered by creativity.

Core Learnings
01

A new global economic order is taking shape, but it is still confined within the brittle carapace of the old, with all of the outmoded, wasteful, oil-dependent, sprawling, unsustainable ways of life that went along with it.

02

Many say that we now live in an information economy or a knowledge economy. But what’s more fundamentally true is that for the first time, our economy is powered by creativity.

03

They called this phenomenon “superlinear” scaling: the larger a city’s population, they concluded, the greater the innovation and wealth per person.

04

A growing body of economic research shows that diversity and openness power economic growth.

05

The creative community, Jacobs argued, required diversity, an appropriate physical environment, and a certain kind of person to generate ideas, spur innovation, and harness human creativity. In contrast to the conformity, homogeneity, and insularity that Whyte had deplored, Jacob’s neighborhoods were veritable fountainheads of individuality, difference, and social interaction. The

Top Highlights
"A new global economic order is taking shape, but it is still confined within the brittle carapace of the old, with all of the outmoded, wasteful, oil-dependent, sprawling, unsustainable ways of life that went along with it."
"Many say that we now live in an information economy or a knowledge economy. But what’s more fundamentally true is that for the first time, our economy is powered by creativity."
"They called this phenomenon “superlinear” scaling: the larger a city’s population, they concluded, the greater the innovation and wealth per person."
"The fact that some places are better than others at generating, attracting, and holding onto talent has everything to do with how open, diverse, and tolerant they are. Our work finds a strong correlation between, on the one hand, places that are welcoming to immigrants, artists, gays, bohemians, and socioeconomic and racial integration, and, on the other, places that experience high-quality economic growth."
"What it boils down to is this: although the broad structural transformation of our economy splits the labor market and increases the wage gap between the major classes, it has only a modest effect on income inequality broadly. In fact, the least-skilled and lowest-paid workers—the members of the Working and Service Classes—are actually economically better off in more affluent and knowledge-based regions with higher concentrations of the Creative Class, even if the wage gap is wider. To really understand the problem of income inequality, it is necessary to look at the bottom of the socioeconomic order rather than just the top, where we are confronted with the tragedy of endemic poverty."
"Fewer and fewer of us have the economic security once provided by large corporations to fall back on. If industrial age schools readied our children for the workforce, Creative Age schools must prepare them to manage their careers and build businesses of their own. The goal can no longer just be to get a job but rather to create a job—and to create more jobs for others. A huge percentage of new businesses fail, but we can help increase the odds of their success. We provide all sorts of assistance to technology-based entrepreneurs, so why not extend this to all new businesses? Instead of just building incubators for high-tech companies, why not for neighborhood restaurants, mom-and-pop shops, and hair and nail salons? Why not extend support to personal trainers, dieticians, therapists, musicians, artists, and lawn service providers? The list goes on and on."
"A growing body of economic research shows that diversity and openness power economic growth."
Action Items
  • →Surely some creative people are inspired by money, but studies find that truly creative individuals, from artists and writers to scientists and open-source software developers, are driven primarily by internal motivations, by the intrinsic rewards and satisfactions of their pursuits.
  • →The Tolerance Index continues to be closely associated with many sorts of positive regional outcomes, from Creative Class share, innovation, and high-tech industry to higher regional incomes and wages, and even the level of happiness and well-being.31
  • →Because of the all-absorbing nature of creative work, many great thinkers of the past were people who “formed no close ties.” They had lots of colleagues and acquaintances, but few close friends and often no spouse or children.
  • →They dress to express themselves, as artists do; they dress simply and practically as professors and scientists do, so they can focus on the serious creative work at hand. They dress as they please.

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