★ Hero Book 2016

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

von Gary Vaynerchuk

★★★★★

Pounce on every opportunity. Create great content and get it out there. Work toward gaining exposure. Keep an eye open to new environments and conversations. Increase the value you can offer others. Wake up before everybody else and work into the night. Hustle until there’s not a single drop of juice left. To get those first ten customers, you have to grind. You can’t be shy, my friends. Just roll up to every single person in the world who might possibly buy your stuff (meaning who already buys into at least the concept of your idea or product; see two questions up) and ask them to buy your stuff.

Core Learnings
01

Pounce on every opportunity. Create great content and get it out there. Work toward gaining exposure. Keep an eye open to new environments and conversations. Increase the value you can offer others. Wake up before everybody else and work into the night. Hustle until there’s not a single drop of juice left.

02

To get those first ten customers, you have to grind. You can’t be shy, my friends. Just roll up to every single person in the world who might possibly buy your stuff (meaning who already buys into at least the concept of your idea or product; see two questions up) and ask them to buy your stuff.

03

Bet on your strengths. It’s an underrated business strategy in a world where so many people are obsessed with fixing their weaknesses they give short shrift to the skills they were born with.

04

If you religiously follow just the few core business philosophies that mean the most to you, and spend all your time there, everything else will naturally fall into place.

05

The vast majority of people tend to play to the middle, which is why they usually only succeed up to a certain level and then plateau.

Top Highlights
"Pounce on every opportunity. Create great content and get it out there. Work toward gaining exposure. Keep an eye open to new environments and conversations. Increase the value you can offer others. Wake up before everybody else and work into the night. Hustle until there’s not a single drop of juice left."
"To get those first ten customers, you have to grind. You can’t be shy, my friends. Just roll up to every single person in the world who might possibly buy your stuff (meaning who already buys into at least the concept of your idea or product; see two questions up) and ask them to buy your stuff."
"Bet on your strengths. It’s an underrated business strategy in a world where so many people are obsessed with fixing their weaknesses they give short shrift to the skills they were born with."
"If you religiously follow just the few core business philosophies that mean the most to you, and spend all your time there, everything else will naturally fall into place."
"The vast majority of people tend to play to the middle, which is why they usually only succeed up to a certain level and then plateau."
"Use your low-margin items to drive your business, then use those pennies to invest in advertising and build from there."
"I often say there are two core things that bring people value: 1) entertainment, and 2) utility."
Action Items
  • →Use your low-margin items to drive your business, then use those pennies to invest in advertising and build from there.

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