Entrepreneurship & Startups.

263 Bücher · 78 Hero Books

Gründen ist einfacher als je zuvor. Und schwieriger. Beides stimmt. Diese Bücher helfen, beides zu verstehen – von der ersten Idee über den ersten zahlenden Kunden bis zur Frage, ob Wachstum überhaupt das richtige Ziel ist. Was ich an den besten Büchern hier schätze: Sie sind ehrlich über Scheitern. Über schlechte Calls. Über den Moment, in dem klar wird, dass das eigentliche Produkt man selbst ist.

Hero Books in Entrepreneurship & Startups

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

James Clear

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The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip

Stephen Witt

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Originals: How Non-Conformists Move the World

Adam M. Grant

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How to Make a Few Billion Dollars

Brad Jacobs

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Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire

Dan Martell

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On the Edge: The Art of Risking Everything

Nate Silver

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The Anthology of Balaji: A Guide to Technology, Truth, and Building the Future

Eric Jorgenson

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Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career

Jason Feifer

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The 80/20 Manager: The Secret to Working Less and Achieving More

Richard Koch

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The Company I Keep: My Life in Beauty

Leonard Lauder

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Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Noah Kagan

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Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future

Hemant Taneja

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Chip War: The Fight for the World's Most Critical Technology

Chris Miller

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How Innovation Works: Serendipity, Energy and the Saving of Time

Matt Ridley

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Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness

Steve Magness

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Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs

Bob Moesta

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull

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MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder

Oliver Aust

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Take Command: Find Your Inner Strength, Build Enduring Relationships, and Live the Life You Want

Joe Hart

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Build: An Unorthodox Guide to Making Things Worth Making

Tony Fadell

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Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential

Tiago Forte

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Play Nice But Win: A CEO's Journey from Founder to Leader

Michael Dell

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Lifelong Kindergarten: Cultivating Creativity through Projects, Passion, Peers, and Play (Mit Press)

Mitchel Resnick

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The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform

Grant Baldwin

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Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth

Clayton M. Christensen

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Move: The Forces Uprooting Us

Parag Khanna

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Founder Brand: Turn Your Story Into Your Competitive Advantage

Dave Gerhardt

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Speed & Scale: A Global Action Plan for Solving Our Climate Crisis Now

John Doerr

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The Minimalist Entrepreneur: How Great Founders Do More with Less

Sahil Lavingia

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Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

Eric Berger

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How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need

Bill Gates

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No Filter: The Inside Story of Instagram

Sarah Frier

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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

Brad Stone

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Inspired: How to Create Tech Products Customers Love

Marty Cagan

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A New Earth: Awakening to Your Life's Purpose

Eckhart Tolle

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The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

Walter Isaacson

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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

Eli Schwartz

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Unignorable: Build your personal brand and boost your business in 30 days

Oliver Aust

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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Oren Klaff

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Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Mark W Schaefer

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That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

Marc Randolph

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New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

Mike Weinberg

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Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career

Peter McGraw

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Shoe Dog: A Memoir by the Creator of Nike

Phil Knight

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#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk

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Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel

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Utopia for Realists: How We Can Build the Ideal World

Rutger Bregman

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New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

Sandra Shpilberg

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Benjamin Franklin: An American Life

Walter Isaacson

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Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin

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Permanent Record

Edward Snowden

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The Art of Thinking Clearly

Rolf Dobelli

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The MVP Machine: How Baseball's New Nonconformists Are Using Data to Build Better Players

Ben Lindbergh

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What You Do Is Who You Are: How to Create Your Business Culture

Ben Horowitz

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Principles: Life and Work

Ray Dalio

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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

Scott Belsky

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Bad Blood: Secrets and Lies in a Silicon Valley Startup

John Carreyrou

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Dream Teams: Working Together Without Falling Apart

Shane Snow

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Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

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Good to Great: Why Some Companies Make the Leap... and Others Don't

Jim Collins

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Start at the End: How to Build Products That Create Change

Matt Wallaert

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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

Sunny Bonnell

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Building A Story Brand

Donald Miller

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Permission Marketing: Turning Strangers into Friends and Friends into Customers

Seth Godin

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How To Build A Car

Adrian Newey

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Steve Jobs

Walter Isaacson

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Imagine It Forward: Courage, Creativity, and the Power of Change

Beth Comstock

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Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Ashlee Vance

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To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

Lawrence Levy

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Let My People Go Surfing: The Education of a Reluctant Businessman

Yvon Chouinard

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Living with the Monks: What Turning Off My Phone Taught Me about Happiness, Gratitude, and Focus

Jesse Itzler

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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship

Ben Horowitz

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Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World

Scott Harrison

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Build It: The Rebel Playbook for World Class Employee Engagement

Glenn Elliott

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Powerful: Building a Culture of Freedom and Responsibility

Patty McCord

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The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

Shane Snow

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Extreme Ownership: How U.S. Navy SEALs Lead and Win

Jocko Willink

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Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Michael Masterson

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Alle weiteren Bücher

Alibaba: The House That Jack Ma Built

Duncan Clark

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Art Sex Music

Cosey Fanni Tutti

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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

Reid Hoffman

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Crush It!: Why Now Is the Time to Cash In on Your Passion

Gary Vaynerchuk

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Frank Thelen – Die Autobiografie: Startup-DNA – Hinfallen, aufstehen, die Welt verändern

Frank Thelen

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From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Laura Bull

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How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses

Jules Pieri

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Make No Small Plans: Lessons on Thinking Big, Chasing Dreams, and Building Community

Elliott Bisnow

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Read Write Own: Building the Next Era of the Internet

Chris Dixon

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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition)

Verne Harnish

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The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone

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The Future Is Asian

Parag Khanna

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Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

Rosabeth Moss Kanter

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12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

Ryan Daniel Moran

21st Century Jet: Making of the Boeing 777

Karl Sabbagh

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A Dozen Lessons for Entrepreneurs (Columbia Business School Publishing)

Tren Griffin

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A Swim in a Pond in the Rain

George Saunders

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Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations

Nicole Forsgren

Act Like a Leader, Think Like a Leader

Herminia Ibarra

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All We Want: Building the Life We Cannot Buy

Michael Harris

Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

Jason Calacanis

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Anything You Want

Derek Sivers

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Authentic: A Memoir by the Founder of Vans

Paul Van Doren

BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company

Jim Collins

Bigger Leaner Stronger: The Simple Science of Building the Ultimate Male Body

Michael Matthews

Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street

Sheelah Kolhatkar

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Bloomberg by Bloomberg

Michael R. Bloomberg

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Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life

Ken Rusk

Blueprints For A SaaS Sales Organization: How to design, build and scale a customer centric sales organization

Jacco van der Kooij

Body of Work: Finding the Thread That Ties Your Story Together

Pamela Slim

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Born for This: How to Find the Work You Were Meant to Do

Chris Guillebeau

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Building Resistance to Stress and Aging: The Toughness Model

Richard A Dienstbier

Building the Intentional University: Minerva and the Future of Higher Education

Stephen M. Kosslyn

Building Trust: Exceptional Leadership in an Uncertain World

Darryl Stickel

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Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

Bernie Marcus

Built to Last: Successful Habits of Visionary Companies

Jim Collins

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Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Jeanne Bliss

Connect: Building Exceptional Relationships with Family, Friends, and Colleagues

David L. Bradford

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Joe Pulizzi

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

Ann Handley

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Death by Meeting: A Leadership Fable… about Solving the Most Painful Problem in Business

Patrick Lencioni

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Alina Wheeler

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Designing Your Life: Build a Life that Works for You

Bill Burnett

Disciplined Entrepreneurship: 24 Steps to a Successful Startup (Disciplined Entrepreneurship Series)

Bill Aulet

Disrupted: My Misadventure in the Start-Up Bubble

Dan Lyons

Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming

Paul Hawken

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Entangled Life: How Fungi Make Our Worlds, Change Our Minds & Shape Our Futures

Merlin Sheldrake

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Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa Perri

Extra Focus: The Quick Start Guide to Adult ADHD

Jesse J. Anderson

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First, Break All the Rules: What the World's Greatest Managers Do Differently

Marcus Buckingham

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Get Together: How to build a community with your people

Bailey Richardson

Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups

Joel Primus

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Jim Collins

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Growing Great Employees: Turning Ordinary People into Extraordinary Performers

Erika Andersen

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Happiness (HBR Emotional Intelligence Series)

Harvard Business Review

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Herding Tigers: Be the Leader That Creative People Need

Todd Henry

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High Growth Handbook: Scaling Startups from 10 to 10,000 People

Elad Gil

Hooked: How to Build Habit-Forming Products

Nir Eyal

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Hot Seat: The Startup CEO Guidebook

Dan Shapiro

How to Build a Billion Dollar App

George Berkowski

How to Control the Uncontrollable: 10 Game Changing Ideas to Help You Think Like a Stoic and Build a Resilient Life

Ben Aldridge

How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

Felix Dennis

How to Turn Down a Billion Dollars: The Snapchat Story

Billy Gallagher

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How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job

Sally Helgesen

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I Contain Multitudes: The Microbes Within Us and a Grander View of Life

Ed Yong

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Idea Man

Paul Allen

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Impatient Optimist: Bill Gates in His Own Words

Lisa Rogak

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Innovation and Entrepreneurship

Peter F. Drucker

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Intention Economy

Doc Searls

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It Will Be Exhilarating: Indie Capitalism and Design Entrepreneurship in the 21st Century

Dan Provost

It's Not about the Coffee: Leadership Principles from a Life at Starbucks

Howard Behar

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It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone

Robin Dreeke

Just Keep Buying: Proven Ways to Save Money and Build Your Wealth

Nick Maggiulli

Just Work: How to Root Out Bias, Prejudice, and Bullying to Build a Kick-Ass Culture of Inclusivity

Kim Malone Scott

Keep Sharp: Build a Better Brain at Any Age

Sanjay Gupta

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

Mark W. Schaefer

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Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Jeff Walker

Lead from the Outside: How to Build Your Future and Make Real Change

Stacey Abrams

Lean In: Women, Work, and the Will to Lead

Sheryl Sandberg

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Leaving Microsoft to Change the World: An Entrepreneur's Odyssey to Educate the World's Children

John Wood

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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

Mahan Khalsa

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Living with a SEAL: 31 Days Training with the Toughest Man on the Planet

Jesse Itzler

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Made in Japan: Akio Morita and Sony

Akio Morita

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Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind

Jocelyn K. Glei

Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs

Reid Hoffman

Million Dollar Consulting: the Professional's Guide to Growing a Practice

Alan Weiss

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Obsessed: Building a Brand People Love from Day One

Emily Heyward

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Ogilvy on Advertising

David Ogilvy

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On the Road

Jack Kerouac

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Option B: Facing Adversity, Building Resilience, and Finding Joy

Sheryl Sandberg

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Pivot: The Only Move That Matters is Your Next One

Jenny Blake

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan

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Post Corona: From Crisis to Opportunity

Scott Galloway

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

Tyler

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Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Richard Banfield

Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1)

Wes Bush

Radical Candor: Be a Kickass Boss Without Losing Your Humanity

Kim Malone Scott

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Rework

Jason Fried

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Rocket Man: Elon Musk In His Own Words

Jessica Easto

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Roving Mars : Spirit, Opportunity, and the Exploration of the Red Planet

Steve Squyres

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Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Geoffrey B. West

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Scaling Conversations: How Leaders Access the Full Potential of People

Dave MacLeod

Scaling Up Excellence: Getting to More Without Settling for Less

Robert I. Sutton

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Secrets of Sand Hill Road: Venture Capital and How to Get It

Scott Kupor

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Shadow Cities: A Billion Squatters, a New Urban World

Robert Neuwirth

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Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals – Unconventional Techniques for Career Transformation and Professional Success

James Altucher

Smart Business: What Alibaba's Success Reveals about the Future of Strategy

Ming Zeng

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Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

Shane Snow

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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp

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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

Dorie Clark

Start Something That Matters

Blake Mycoskie

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Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

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Startup Myths and Models: What You Won't Learn in Business School

Rizwan Virk

Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

Mikkel Svane

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Stealth of Nations: The Global Rise of the Informal Economy

Robert Neuwirth

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Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

Norm Brodsky

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Team of Teams: New Rules of Engagement for a Complex World

Stanley McChrystal

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Team Topologies: Organizing Business and Technology Teams for Fast Flow

Matthew Skelton

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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

Peter Guber

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Chris Guillebeau

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The 22 Laws of Digital Writing: Master the Fundamentals, Build Your Audience, and Scale Yourself Online

Ship 30 for 30

The Advantage: Why Organizational Health Trumps Everything Else In Business (J-B Lencioni Series)

Patrick Lencioni

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The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

Leigh Gallagher

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The Anatomy of Story: 22 Steps to Becoming a Master Storyteller

John Truby

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The Anthropocene Reviewed: Essays on a Human-Centered Planet

John Green

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The Art of Profitability

Adrian J. Slywotzky

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The Automatic Customer: Creating a Subscription Business in Any Industry

John Warrillow

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The Billion Dollar Secret: 20 Principles of Billionaire Wealth and Success

Rafael Badziag

The Book of Hope: A Survival Guide for Trying Times

Jane Goodall

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The Captain Class: The Hidden Force that Creates the World's Greatest Teams

Sam Walker

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The Cold Start Problem: How to Start and Scale Network Effects

Andrew Chen

The Creator's Code The Six Essential Skills of Extraordinary Entrepreneurs

Amy Wilkinson

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The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion

Eliot Brown

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The E-myth Revisited

Michael E. Gerber

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The Essential Drucker

Peter F. Drucker

The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization

Peter M. Senge

The Four Steps to the Epiphany: Successful Strategies for Products that Win

Steve Blank

The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time

David A. Vise

The Great CEO Within: The Tactical Guide to Company Building

Matt Mochary

The Hero with a Thousand Faces

Joseph Campbell

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The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Jim McKelvey

The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action

Jeffrey Pfeffer

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The Knowledge: How to Rebuild Our World from Scratch

Lewis Dartnell

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The Lean Startup

Eric Ries

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The Let Them Theory

Mel Robbins

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The Life-Changing Science of Detecting Bullshit

John V. Petrocelli

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The Lost City of Z: A Tale of Deadly Obsession in the Amazon

David Grann

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