Trailblazer: The Power of Business as the Greatest Platform for Change
von Marc Benioff
I sincerely believe, however, that the real story of Salesforce’s success is best explained by the moments when trust prevailed over stubbornness or ego—the moments when transparency triumphed over fear of embarrassment, or even the potential loss of millions of dollars in revenue. Just one year from the publication of this book, it’s likely that more people on the planet will have mobile phones than have running water or electricity in their homes.
I sincerely believe, however, that the real story of Salesforce’s success is best explained by the moments when trust prevailed over stubbornness or ego—the moments when transparency triumphed over fear of embarrassment, or even the potential loss of millions of dollars in revenue.
Just one year from the publication of this book, it’s likely that more people on the planet will have mobile phones than have running water or electricity in their homes.
They can no longer view their mission as a set of binary choices: growing vs. giving back, making a profit vs. promoting the public good, or innovating vs. making the world a better place. Rather, it must be and. Doing well by doing good is no longer just a competitive advantage. It’s becoming a business imperative.
You must set aside the fear of the unfamiliar, use your values as a compass, and start blazing a new trail. It’s time we all developed a passion for progress, and the imagination to realize it. A better future depends on us.
Gone are the days when companies can recruit and retain top talent without upholding a commitment to values.
"I sincerely believe, however, that the real story of Salesforce’s success is best explained by the moments when trust prevailed over stubbornness or ego—the moments when transparency triumphed over fear of embarrassment, or even the potential loss of millions of dollars in revenue."
"Just one year from the publication of this book, it’s likely that more people on the planet will have mobile phones than have running water or electricity in their homes."
"They can no longer view their mission as a set of binary choices: growing vs. giving back, making a profit vs. promoting the public good, or innovating vs. making the world a better place. Rather, it must be and. Doing well by doing good is no longer just a competitive advantage. It’s becoming a business imperative."
"You must set aside the fear of the unfamiliar, use your values as a compass, and start blazing a new trail. It’s time we all developed a passion for progress, and the imagination to realize it. A better future depends on us."
"Gone are the days when companies can recruit and retain top talent without upholding a commitment to values."
"To do so, we have to resist the urge to make quick, marginal improvements and spend more time listening deeply to what customers really want, even if they’re not fully aware of it yet. In the end, it’s a matter of accepting that your success is inextricably linked to theirs."
"Successful companies continuously innovate, period."
- →You must set aside the fear of the unfamiliar, use your values as a compass, and start blazing a new trail. It’s time we all developed a passion for progress, and the imagination to realize it. A better future depends on us.
- →To do so, we have to resist the urge to make quick, marginal improvements and spend more time listening deeply to what customers really want, even if they’re not fully aware of it yet. In the end, it’s a matter of accepting that your success is inextricably linked to theirs.
- →This is not about shiny modern office towers, of course. This Deloitte study, together with many others, has shown that today’s workers, especially younger ones, are increasingly devoted to serving a higher purpose at work. And businesses that fail to satisfy this basic human need will find that their days are numbered.
- →First, technology will never stop evolving. In the years to come, machine learning and artificial intelligence will probably make or break your business. Success will involve using these tools to understand your customers like never before so that you can deliver more intelligent, personalized experiences.
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