Sales & Persuasion.

122 Bücher · 32 Hero Books

Verkaufen hat ein Imageproblem. Dabei tut es jeder – Gründer verkaufen ihre Vision, Führungskräfte verkaufen Entscheidungen, Bewerber verkaufen sich selbst. Die Bücher hier räumen mit dem schlechten Ruf auf. Nicht mit Tricks, sondern mit echtem Verständnis dafür, wie Menschen Vertrauen aufbauen und Entscheidungen treffen. Der Unterschied zwischen einem guten Verkäufer und einem nervigen liegt nicht in der Technik – sondern in der Frage, ob man dem anderen wirklich zuhört.

Hero Books in Sales & Persuasion

★ Hero

Give and Take: A Revolutionary Approach to Success

Adam M. Grant

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

T. Harv Eker

★★★★★

Notizen & Highlightsarrow_forward

menu_book

★ Hero

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue

Georgiana Laudi

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Flip the Script: Getting People to Think Your Idea is Their Idea

Oren Klaff

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

The Presentation Secrets of Steve Jobs

Carmine Gallo

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

The Happiness Equation: Want Nothing + Do Anything = Have Everything

Neil Pasricha

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Elastic: Flexible Thinking in a Time of Change

Leonard Mlodinow

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Inspired: How to Create Tech Products Customers Love

Marty Cagan

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Sell with Authority: Own and Monetize Your Agency's Authority Position

Drew McLellan

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Million Dollar Habits: Proven Power Practices to Double and Triple Your Income

Brian Tracy

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

Donald Miller

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Oren Klaff

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

How to Win Friends & Influence People

Dale Carnegie

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

Mike Weinberg

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Shoe Dog: A Memoir by the Creator of Nike

Phil Knight

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

Jeb Blount

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!

Zig Ziglar

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team

Mike Weinberg

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Keenan

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often

Ray Edwards

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Getting to Yes: Negotiating Agreement Without Giving In

Roger Fisher

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Mark Roberge

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Never Split the Difference: Negotiating As If Your Life Depended On It

Chris Voss

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

Dan S. Kennedy

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Magical Worlds of The Wizard of Ads: Tools and Techniques for Profitable Persuasion (The Wizard of Ads Series, Volume 3)

Roy H. Williams

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Confessions of an Advertising Man

David Ogilvy

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Cashvertising

Drew Eric Whitman

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

The MVP Machine: How Baseball's New Nonconformists Are Using Data to Build Better Players

Ben Lindbergh

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

The Magic of Thinking Big

David J. Schwartz

★★★★★

Notizen & Highlightsarrow_forward

★ Hero

Let My People Go Surfing: The Education of a Reluctant Businessman

Yvon Chouinard

★★★★★

Notizen & Highlightsarrow_forward

Alle weiteren Bücher

A Mind for Sales: Daily Habits and Practical Strategies for Sales Success

Mark Hunter

★★★★★

Notizen & Highlightsarrow_forward

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Marc Benioff

★★★★★

Notizen & Highlightsarrow_forward

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)

David Cancel

★★★★★

Notizen & Highlightsarrow_forward

Everything Is F*cked: A Book About Hope

Mark Manson

★★★★★

Notizen & Highlightsarrow_forward

Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue

Ashley Welch

★★★★★

Notizen & Highlightsarrow_forward

Noise: A Flaw in Human Judgment

Daniel Kahneman

★★★★★

Notizen & Highlightsarrow_forward

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Aaron Ross

★★★★★

Notizen & Highlightsarrow_forward

Sales Pitch: How to Craft a Story to Stand Out and Win

April Dunford

★★★★★

Notizen & Highlightsarrow_forward

Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.

Mike Weinberg

★★★★★

Notizen & Highlightsarrow_forward

Scientific Advertising

Claude C. Hopkins

★★★★★

Notizen & Highlightsarrow_forward

A Short History of Nearly Everything

Bill Bryson

Notizen & Highlightsarrow_forward

Against the Odds: An Autobiography

James Dyson

Notizen & Highlightsarrow_forward

Anything You Want

Derek Sivers

Notizen & Highlightsarrow_forward

Badass: Making Users Awesome

Kathy Sierra

Notizen & Highlightsarrow_forward

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball

Dave Kurlan

menu_book

Before The Exit: Thought Experiments For Entrepreneurs: A Short Guide For Founders Planning to Sell Their Business

Dan Andrews

Blueprints For A SaaS Sales Organization: How to design, build and scale a customer centric sales organization

Jacco van der Kooij

Body of Work: Finding the Thread That Ties Your Story Together

Pamela Slim

Notizen & Highlightsarrow_forward

Born Standing Up: A Comic's Life

Steve Martin

Notizen & Highlightsarrow_forward

Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Ben McConnell

Notizen & Highlightsarrow_forward

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Nick Mehta

Death by Meeting: A Leadership Fable… about Solving the Most Painful Problem in Business

Patrick Lencioni

Notizen & Highlightsarrow_forward

Devotions: The Selected Poems of Mary Oliver

Mary Oliver

Notizen & Highlightsarrow_forward

Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience

Greg Koorhan

Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind

Dan Roam

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi

Notizen & Highlightsarrow_forward

Everyday Chaos: Technology, Complexity, and How We’re Thriving in a New World of Possibility

David Weinberger

Notizen & Highlightsarrow_forward

Evil by Design: Interaction Design to Lead Us into Temptation

Chris Nodder

Five Stars: The Communication Secrets to Get from Good to Great

Carmine Gallo

Notizen & Highlightsarrow_forward

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

Aaron Ross

How I Raised Myself from Failure to Success in Selling

Frank Bettger

How to Master the Art of Selling

Tom Hopkins

Notizen & Highlightsarrow_forward

Ignore Everybody: and 39 Other Keys to Creativity

Hugh MacLeod

Notizen & Highlightsarrow_forward

Influence: The Psychology of Persuasion

Robert B. Cialdini

Notizen & Highlightsarrow_forward

Intention Economy

Doc Searls

Notizen & Highlightsarrow_forward

It's Not about the Coffee: Leadership Principles from a Life at Starbucks

Howard Behar

Notizen & Highlightsarrow_forward

Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Jeff Walker

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

Mahan Khalsa

Notizen & Highlightsarrow_forward

Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed

Lori Gottlieb

Notizen & Highlightsarrow_forward

Mind for Sales: Daily Habits and Practical Strategies for Sales Success

Mark Hunter

Notizen & Highlightsarrow_forward

Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No (Jeb Blount)

Jeb Blount

Notizen & Highlightsarrow_forward

Obsessed: Building a Brand People Love from Day One

Emily Heyward

Notizen & Highlightsarrow_forward

Ogilvy on Advertising

David Ogilvy

Notizen & Highlightsarrow_forward

Power Base Selling: Secrets of an Ivy League Street Fighter

Jim Holden

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

Tyler

Notizen & Highlightsarrow_forward

Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection

Jia Jiang

Notizen & Highlightsarrow_forward

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

Jeb Blount

Secrets of Sand Hill Road: Venture Capital and How to Get It

Scott Kupor

Notizen & Highlightsarrow_forward

Sell Your Way to the Top

Zig Ziglar

Significant Objects: 100 Extraordinary Stories About Ordinary Things

Joshua Glenn

Notizen & Highlightsarrow_forward

SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

Jill Konrath

Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research (Lean B2B)

Étienne Garbugli

SPIN Selling: Situation Problem Implication Need-payoff

Neil Rackham

Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

Notizen & Highlightsarrow_forward

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

David H. Maister

Notizen & Highlightsarrow_forward

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

Eddie Yoon

Notizen & Highlightsarrow_forward

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Jay Baer

Notizen & Highlightsarrow_forward

The Accidental Sales Manager: How to Take Control and Lead Your Sales Team to Record Profits

Chris Lytle

Notizen & Highlightsarrow_forward

The Advantage: Why Organizational Health Trumps Everything Else In Business (J-B Lencioni Series)

Patrick Lencioni

Notizen & Highlightsarrow_forward

The Automatic Customer: Creating a Subscription Business in Any Industry

John Warrillow

Notizen & Highlightsarrow_forward

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Dan Roam

Notizen & Highlightsarrow_forward

The Bed of Procrustes: Philosophical and Practical Aphorisms

Nassim Nicholas Taleb

Notizen & Highlightsarrow_forward

The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon

The Design of Everyday Things

Donald A. Norman

Notizen & Highlightsarrow_forward

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Seth Godin

Notizen & Highlightsarrow_forward

The Influential Author: How and Why to Write, Publish, and Sell Nonfiction Books That Matter (2nd Edition)

Gregory V. Diehl

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Jeffrey Gitomer

The Making of a Manager: What to Do When Everyone Looks to You

Julie Zhuo

Notizen & Highlightsarrow_forward

The Man with the Golden Typewriter: Ian Fleming’s Bond Letters

Fergus Fleming

Notizen & Highlightsarrow_forward

The McKinsey Way

Ethan M. Rasiel

Notizen & Highlightsarrow_forward

The Mesh: Why the Future of Business Is Sharing

Lisa Gansky

Notizen & Highlightsarrow_forward

The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want.

Elaine Pofeldt

Notizen & Highlightsarrow_forward

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

William N. Thorndike Jr.

Notizen & Highlightsarrow_forward

The Power of Your Subconscious Mind

Joseph Murphy

Notizen & Highlightsarrow_forward

The Qualified Sales Leader: Proven Lessons from a Five Time CRO

John McMahon

The Sales Bible: The Ultimate Sales Resource, Revised Edition

Jeffrey Gitomer

menu_book

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Trish Bertuzzi

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

Dan S. Kennedy

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes

Notizen & Highlightsarrow_forward

The Unfair Advantage: Sell with NLP!

Duane Lakin

The Win Without Pitching Manifesto

Blair Enns

Notizen & Highlightsarrow_forward

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Marcus Sheridan

To Sell is Human: The Surprising Truth About Moving Others

Daniel H. Pink

Notizen & Highlightsarrow_forward

Way of the Wolf: Become a Master Closer with Straight Line Selling

Jordan Belfort

Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life

Jon Kabat-Zinn

Notizen & Highlightsarrow_forward

Wisdom at Work: The Making of a Modern Elder

Chip Conley

Notizen & Highlightsarrow_forward

Wooden: A Coach's Life

Seth Davis

Notizen & Highlightsarrow_forward

You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling

David H. Sandler

Youtility: Why Smart Marketing Is about Help Not Hype

Jay Baer

Notizen & Highlightsarrow_forward