Psychology & Behavior.

390 Bücher · 80 Hero Books

Menschen verhalten sich selten rational. Trotzdem behandeln wir sie in Meetings, in Kampagnen und in Produkten meistens so, als wären sie es. Diese Bücher zeigen, warum das schief geht – und was tatsächlich funktioniert. Von Kognitionswissenschaft bis Verhaltensökonomie, von der Frage, warum wir schlechte Entscheidungen treffen, bis zu dem, was uns wirklich überzeugt. Für mich ist diese Kategorie die Grundlage von allem anderen: Marketing, Führung, Verkauf, Kommunikation.

Hero Books in Psychology & Behavior

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Quit: The Power of Knowing When to Walk Away

Annie Duke

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Give and Take: A Revolutionary Approach to Success

Adam M. Grant

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Bullshit Jobs: A Theory

David Graeber

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The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance

W. Timothy Gallwey

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The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness

Jonathan Haidt

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The Wealth Money Can't Buy: The 8 Hidden Habits to Live Your Richest Life

Robin Sharma

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Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

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Breath: The New Science of a Lost Art

James Nestor

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Outliers: The Story of Success

Malcolm Gladwell

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Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

T. Harv Eker

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Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology

Rana El Kaliouby

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Predicting Personality: Using AI to Understand People and Win More Business

Drew D'Agostino

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Mindset

Carol S. Dweck

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Hidden Potential: The Science of Achieving Greater Things

Adam M. Grant

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The Intelligence Trap: Why Smart People Make Dumb Mistakes

David Robson

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The Scout Mindset: Why Some People See Things Clearly and Others Don't

Julia Galef

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Jog On: How Running Saved My Life

Bella Mackie

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The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life

Allison Fallon

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Never Finished: Unshackle Your Mind and Win the War Within

David Goggins

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Free to Learn: Why Unleashing the Instinct to Play Will Make Our Children Happier, More Self-Reliant, and Better Students for Life

Peter O. Gray

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The Source: The Secrets of the Universe, the Science of the Brain

Tara Swart

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Four Thousand Weeks: Time Management for Mortals

Oliver Burkeman

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The Art of Resilience

Ross Edgley

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How to Stop Worrying and Start Living: Time-Tested Methods for Conquering Worry

Dale Carnegie

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Flow: The Psychology of Optimal Experience

Mihály Csíkszentmihályi

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Dare to Lead

Brené Brown

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The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win

Maria Konnikova

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The Power of Flexing: How to Use Small Daily Experiments to Create Big Life-Changing Growth

Susan J. Ashford

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The Art of Impossible: A Peak Performance Primer

Steven Kotler

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Will It Make the Boat Go Faster?: Olympic-Winning Strategies for Everyday Success

Harriet Beveridge

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Learn, Improve, Master: How to Develop Any Skill and Excel at It

Nick Velasquez

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The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness

Morgan Housel

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A New Earth: Awakening to Your Life's Purpose

Eckhart Tolle

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Effortless: Make It Easier to Do What Matters Most

Greg McKeown

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That's What She Said: What Men Need to Know (and Women Need to Tell Them) about Working Together

Joanne Lipman

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Man's Search for Meaning

Viktor E. Frankl

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Men Explain Things to Me

Rebecca Solnit

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Undaunted: Overcoming Doubts and Doubters

Kara Goldin

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The Undoing Project: A Friendship That Changed Our Minds

Michael Lewis

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The Wim Hof Method: Activate Your Full Human Potential

Wim Hof

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Humankind: A Hopeful History

Rutger Bregman

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Think and Grow Rich - Original Edition

Napoleon Hill

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Ego Is the Enemy

Ryan Holiday

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Charlie Munger: The Complete Investor (Columbia Business School Publishing)

Tren Griffin

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Own the Day, Own Your Life: Optimised practices for waking, working, learning, eating, training, playing, sleeping and sex

Aubrey Marcus

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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Steven D. Levitt

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Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Brian Tracy

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Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life

Jim Kwik

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Benjamin Franklin: An American Life

Walter Isaacson

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The Catalyst: How to Change Anyone's Mind

Jonah Berger

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Getting to Yes: Negotiating Agreement Without Giving In

Roger Fisher

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The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich

Timothy Ferriss

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Getting Things Done: The Art of Stress-Free Productivity

David Allen

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The Art of Thinking Clearly

Rolf Dobelli

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Never Split the Difference: Negotiating As If Your Life Depended On It

Chris Voss

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Cashvertising

Drew Eric Whitman

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The Passion Paradox: A Guide to Going All In, Finding Success, and Discovering the Benefits of an Unbalanced Life

Brad Stulberg

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Make Time: How to Focus on What Matters Every Day

Jake Knapp

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Dream Teams: Working Together Without Falling Apart

Shane Snow

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Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

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Indistractable: How to Control Your Attention and Choose Your Life

Nir Eyal

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Aggression: Warum sie für uns und unsere Kinder notwendig ist

Jesper Juul

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Everything is Figureoutable

Marie Forleo

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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath

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Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

Eric Barker

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The Magic of Thinking Big

David J. Schwartz

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How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

Scott Adams

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No Hard Feelings: The Secret Power of Embracing Emotions at Work

Liz Fosslien

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Range: Why Generalists Triumph in a Specialized World

David Epstein

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Robin

Dave Itzkoff

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Steve Jobs

Walter Isaacson

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)

John Medina

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Turning Pro: Tap Your Inner Power and Create Your Life's Work

Steven Pressfield

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Build It: The Rebel Playbook for World Class Employee Engagement

Glenn Elliott

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It Doesn't Have to Be Crazy at Work

Jason Fried

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Powerful: Building a Culture of Freedom and Responsibility

Patty McCord

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The Culture Code: The Secrets of Highly Successful Groups

Daniel Coyle

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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

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The Little Book of Talent: 52 Tips for Improving Your Skills

Daniel Coyle

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The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Ryan Holiday

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Alle weiteren Bücher

12 Rules for Life: An Antidote to Chaos

Jordan B. Peterson

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Everything Is F*cked: A Book About Hope

Mark Manson

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Girl Wash your Face

Rachel Hollis

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Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals

Rachel Hollis

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Noise: A Flaw in Human Judgment

Daniel Kahneman

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Nonviolent Communication: A Language of Life

Marshall B. Rosenberg

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini

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Shut Up and Listen!: Hard Business Truths that Will Help You Succeed

Tilman Fertitta

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Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

Adam W. Morgan

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Talking to Strangers: What We Should Know About the People We Don't Know

Malcolm Gladwell

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The 48 Laws of Power

Robert Greene

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The 5 AM Club: Own Your Morning. Elevate Your Life

Robin Sharma

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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content (Voices That Matter #2)

Colleen Jones

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The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness

Ichiro Kishimi

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The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg

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The Rise of the Creative Class--Revisited

Richard Florida

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The three questions

Miguel Ruiz

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Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts

Annie Duke

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... trotzdem Ja zum Leben sagen: Ein Psychologe erlebt das Konzentrationslager

Viktor E. Frankl

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"It Always Seems Impossible Until It's Done.": Motivation for Dreamers & Doers

Kathryn Petras

"Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character

Richard P. Feynman

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13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success

Amy Morin

26 Marathons: What I Learned About Faith, Identity, Running, and Life from My Marathon Career

Meb Keflezighi

A Book of Five Rings: The Classic Guide to Strategy

Miyamoto Musashi

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A Book of Secrets: Finding Solace in a Stubborn World

Derren Brown

A Confederacy of Dunces

John Kennedy Toole

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A Kick in the Seat of the Pants: using your explorer, artist, judge, & warrior to be more creative

Roger Von Oech

A Mind for Numbers: How to Excel at Math and Science (Even If You Flunked Algebra)

Barbara Oakley

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A Visual Learner's Guide to Being a Grown-Up

Matt Shirley

A Whack on the Side of the Head: How You Can Be More Creative

Roger Von Oech

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A Whole New Mind: Why Right-Brainers Will Rule the Future

Daniel H. Pink

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A Woman Makes a Plan: Advice for a Lifetime of Adventure, Beauty, and Success

Maye Musk

Adapt: Why Success Always Starts with Failure

Tim Harford

Algorithms to Live By: The Computer Science of Human Decisions

Brian Christian

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Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness

C.C. Chapman

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And Never Stop Dancing: Thirty More True Things You Need to Know Now

Gordon Livingston MD

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Angels Burning

Tawni O'Dell

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Antifragile: Things That Gain from Disorder

Nassim Nicholas Taleb

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Are Your Lights On?: How to Figure Out What the Problem Really Is

Donald C. Gause

Arriving Today: From Factory to Front Door-Why Everything Has Changed About How and What We Buy

Christopher Mims

Art of Reading Minds

Henrik Fexeus

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Ask a Manager: How to Navigate Clueless Colleagues, Lunch-Stealing Bosses, and the Rest of Your Life at Work

Alison Green

Ask For More: 10 Questions to Negotiate Anything

Alexandra Carter

Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience

Brené Brown

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Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!

Anthony Robbins

Badass: Making Users Awesome

Kathy Sierra

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Be More Pirate: Or How to Take On the World and Win

Sam Conniff

Beginners: The Joy and Transformative Power of Lifelong Learning

Tom Vanderbilt

Being Mortal: Medicine and What Matters in the End

Atul Gawande

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Being Wrong: Adventures in the Margin of Error

Kathryn Schulz

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Believe It: How to Go from Underestimated to Unstoppable

Jamie Kern Lima

Beloved

Toni Morrison

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Between Two Kingdoms: A Memoir of a Life Interrupted

Suleika Jaouad

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Bloomberg by Bloomberg

Michael R. Bloomberg

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Blueprint: The Evolutionary Origins of a Good Society

Nicholas A. Christakis

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Bored and Brilliant: How Spacing Out Can Unlock Your Most Productive & Creative Self

Manoush Zomorodi

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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Gregory V. Diehl

Captivate: The Science of Succeeding with People

Vanessa Van Edwards

Caste: The Origins of Our Discontents

Isabel Wilkerson

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Chatter: The Voice in Our Head, Why It Matters, and How to Harness It

Ethan Kross

Choose Possibility: Take Risks and Thrive (Even When You Fail)

Sukhinder Singh Cassidy

Clearer, Closer, Better: How Successful People See the World

Emily Balcetis

Coders: The Making of a New Tribe and the Remaking of the World

Clive Thompson

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Contagious: Why Things Catch On

Jonah Berger

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Creating Great Choices: A Leader's Guide to Integrative Thinking

Jennifer Riel

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Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways

Sarah Stein Greenberg

Creative Quest

Ahmir Thompson

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Creativity: Flow and the Psychology of Discovery and Invention

Mihály Csíkszentmihályi

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Crossing the Unknown Sea: Work as a Pilgrimage of Identity

David Whyte

Crucial Conversations: Tools for Talking When Stakes are High

Kerry Patterson

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Daily Rituals: How Artists Work

Mason Currey

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Dance with Chance: Making Luck Work for You

Spyros G. Makridakis

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Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

Brené Brown

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Decoded: The Science Behind Why We Buy

Phil Barden

Deep Work: Rules for Focused Success in a Distracted World

Cal Newport

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Alina Wheeler

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Didn't See It Coming: Overcoming the Seven Greatest Challenges That No One Expects and Everyone Experiences

Carey Nieuwhof

Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving

Celeste Headlee

Dopamine Nation: Finding Balance in the Age of Indulgence

Anna Lembke

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Double, Double (Star Trek: The Original Series, #45)

Michael Jan Friedman

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Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind

Dan Roam

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

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Emotional Intelligence: Why It Can Matter More Than IQ

Daniel Goleman

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Emotions: Freedom from Anger, Jealousy & Fear

Osho

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Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

Steven Pinker

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Entangled Life: How Fungi Make Our Worlds, Change Our Minds & Shape Our Futures

Merlin Sheldrake

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EQ Applied: The Real-World Guide to Emotional Intelligence

Justin Bariso

Essentialism: The Disciplined Pursuit of Less

Greg McKeown

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Everyday Chaos: Technology, Complexity, and How We’re Thriving in a New World of Possibility

David Weinberger

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Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability

Faisal Hoque

Evil by Design: Interaction Design to Lead Us into Temptation

Chris Nodder

Evolutionary Psychology: The New Science of the Mind

David M. Buss

Executive Presence: The Missing Link Between Merit and Success

Sylvia Ann Hewlett

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Fanocracy: Turning Fans into Customers and Customers into Fans

David Meerman Scott

Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

Simon Sinek

Five Stars: The Communication Secrets to Get from Good to Great

Carmine Gallo

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Fool Proof: How Fear of Playing the Sucker Shapes Our Selves and the Social Order―and What We Can Do About It – The Psychology of Trust and Moral Agency

Tess Wilkinson-Ryan

Forgetting: The Benefits of Not Remembering

Scott A. Small

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Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started (Ignite Reads)

Robert Glazer

Friendship: The Evolution, Biology, and Extraordinary Power of Life's Fundamental Bond

Lydia Denworth

Games People Play

Eric Berne

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Going There

Katie Couric

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Good People, Bad Managers: How Work Culture Corrupts Good Intentions

Samuel A Culbert

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Good to Go: What the Athlete in All of Us Can Learn from the Strange Science of Recovery

Christie Aschwanden

Gratitude

Oliver Sacks

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Great at Work: How Top Performers Do Less, Work Better, and Achieve More

Morten T. Hansen

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Greek Lives

Plutarch

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Grit: The Power of Passion and Perseverance

Angela Duckworth

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Handmade: Creative Focus in the Age of Distraction

Gary Rogowski

Happiness (HBR Emotional Intelligence Series)

Harvard Business Review

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How Bad Do You Want It? Mastering the Psychology of Mind over Muscle

Matt Fitzgerald

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How Emotions Are Made: The Secret Life of the Brain

Lisa Feldman Barrett

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How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Eloquence for Excellence Book 1)

Peter Andrei

How I Raised Myself from Failure to Success in Selling

Frank Bettger

How to Be Interesting: In 10 Simple Steps

Jessica Hagy

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How to Change Your Mind: The New Science of Psychedelics

Michael Pollan

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How to Change: The Science of Getting from Where You Are to Where You Want to Be

Katy Milkman

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How to Fly a Horse: The Secret History of Creation, Invention, and Discovery

Kevin Ashton

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How To Raise Successful People: Simple Lessons for Radical Results

Esther Wojcicki

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How We Decide

Jonah Lehrer

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How Will You Measure Your Life?

Clayton M. Christensen

Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

Jennifer Aaker

I'm Feeling Lucky: The Confessions of Google Employee Number 59

Douglas Edwards

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Influence: The Psychology of Persuasion

Robert B. Cialdini

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Inside Steve's Brain

Leander Kahney

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Invisible Influence: The Hidden Forces that Shape Behavior

Jonah Berger

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

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Kids Are Worth It!: Giving Your Child the Gift of Inner Discipline

Barbara Coloroso

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Lateral Thinking

Edward de Bono

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Learn Better: Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything

Ulrich Boser

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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

Mahan Khalsa

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Loving What Is: Four Questions That Can Change Your Life

Byron Katie

Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind

Jocelyn K. Glei

Managing Oneself (Harvard Business Review Classics)

Peter F. Drucker

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

James Kalbach

Mastering The Market Cycle: Getting the Odds on Your Side

Howard Marks

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Mastery

Robert Greene

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Mind Over Water: Lessons on Life from the Art of Rowing

Craig Lambert

Mindset: The New Psychology of Success

Carol S. Dweck

Multipliers: How the Best Leaders Make Everyone Smarter

Liz Wiseman

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No Cure for Being Human: And Other Truths I Need to Hear

Kate Bowler

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No Self, No Problem: How Neuropsychology Is Catching Up to Buddhism (The No Self Wisdom Series)

Chris Niebauer

Normal People

Sally Rooney

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Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

Cathy N. Davidson

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Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler

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Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No (Jeb Blount)

Jeb Blount

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On Bullshit

Harry G. Frankfurt

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On Disobedience: Why Freedom Means Saying "No" to Power (Harper Perennial Modern Thought)

Erich Fromm

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On Writing Well: The Classic Guide to Writing Nonfiction

William Zinsser

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